Measuring Physician Engagement

Mark Twain once wrote, “The difference between the almost right word and the right word is really a large matter–it’s the difference between the lightning bug and the lightning.” We couldn’t agree more, so we carefully define the terms of our business. Since PeopleMetrics’ has recently developed a Physician Engagement Management solution, it’s appropriate to define this new term. Just what is Physician Engagement?

Many of you may jump to the idea that Physician Engagement is akin to Employee Engagement; the docs are the employees of the hospital, right? Well yes, but that’s not quite what we mean, although we do that too. We define Physician Engagement as the measurement of how engaged physicians are as customers of pharmaceutical sales representatives. Physician engagement, then, shows how engaged the doctor is with his or her sales representative.

For the full article see Measuring Physician Engagement